10 Reasons Why People Don't Buy From You
Read it below!
1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.
5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.
8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
Friday, 4 February 2011
Monday, 31 January 2011
Monday, 29 November 2010
Winning Expert Power
There are many different power bases that a leader can develop and use.
These include problematic ones such as the power of position, the power to give rewards, the power to punish and the power to control information. While these types of power do have some strength, they put the person being led in an unhealthy position of weakness, and can leave leaders using these power bases looking autocratic and out of touch.
More than this, society has changed hugely over the last 50 years. Citizens are individually more powerful, and employees are more able to shift jobs. Few of us enjoy having power exerted over us, and many will do what they can to undermine people who use these sorts of power.
However there are three types of positive power that effective leaders use: charismatic power, expert power and referent power.
These include problematic ones such as the power of position, the power to give rewards, the power to punish and the power to control information. While these types of power do have some strength, they put the person being led in an unhealthy position of weakness, and can leave leaders using these power bases looking autocratic and out of touch.
More than this, society has changed hugely over the last 50 years. Citizens are individually more powerful, and employees are more able to shift jobs. Few of us enjoy having power exerted over us, and many will do what they can to undermine people who use these sorts of power.
However there are three types of positive power that effective leaders use: charismatic power, expert power and referent power.
Friday, 26 November 2010
online business:what you should know before you join
Making money Online is real. Online Businesses are real,however before you embark on any you have to find out the credibility of its claims. There are international bodies the regulates online businesses.I encourage you to research the consumer protection services so you can check if the online business you want to join is into any of them.some of them are iCop and TRUSTe.You have to know the viabilty of its product(s).That is, you have to know if the product(s) its offers is what can attract traffic,will people be willing to buy the product(s),is it beneficial to people.You also need to know if the business is substainable.That is ,if it will last for years.I urge you to scrutinize the website very carefully BEFORE you decide to sign up.
Thursday, 25 November 2010
Turning Pennies To Dollars
Henry Ford taught us that to simplify the manufacture of
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at
a cost whereas the average person could afford to buy one.
The lesson we should take from this is that having the ability
to improve the process of getting the job quicker and cheaper,
without compromising the quality of the job being done, will
help catapult the person who simplified the process to the top
of his/her field.
Pennies saved in your home business can turn into dollars at the
end of the day, and dollars can quickly multiply into hundreds
or thousands of dollars over time.
Doubt me if you will, but let me ask you a question. Do you
think a saving of two fifths of a penny could make any real
difference in the profit margin of a home business? Of course
the right answer is "it depends on how many transactions are
done in a year, utilizing the savings of the two fifths of one
penny."
You only have to think back a couple of decades to really
appreciate this question. Do you remember the nut that lived and
died in a Las Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that he died of
starvation? If you guessed Howard Hughes (1905-76), pat yourself
on the back.
Now Howard did not make all of his money on his two fifths of
one penny. He did however make a ton of money from his two
fifths of one penny. It seems Howard owned a can manufacturing
company. And one day, Howard`s team figured out how they could
make one minor change in the design of their food can to reduce
the amount of tin necessary to make a single can.
As the story goes --- if my memory serves me correctly --- the
reduction in tin usage equaled a saving of two fifths of one
penny per can. Howard --- being the really smart businessman
that he was --- decided that he would not be so greedy as to
keep all of the savings for himself. What Mr. Hughes did do was
to keep half of the savings for himself, and give the other half
to his customers. The incredible thing about Mr. Hughes decision
is that by saving his customers an extra one fifths of one cent
per can, he managed to take more market share away from his
competition --- netting his company an additional and
substantial portion of the total market share in the canning
industry.
Let us return our thoughts to your home business. Have you ever
gotten the feeling of excitement --- when you read something or
thought of something --- that you could not wait to implement
this new idea? This could be one of those moments...
In every home business, there are certain processes that we do
over and again. Sometimes it may be possible to trim the time or
expense of a process which in turn will add pennies or dollars
to your bottom line. If it is a process that you do hundreds or
thousands of times per month, then your savings will multiply
into hundreds or thousands of dollars in monthly savings.
Imagine what running a home business was like BEFORE the
computer...
Before the personal computer, we had to hand type all letters
and invoices. Now, we can setup a letter or invoice that we send
out quite often, and we can save it in our word processor so
that when we need to use it again, we can print it quickly and
efficiently. There is no longer a need to type the document
again from scratch.
The computer has simplified our business communications and has
provided us the opportunity to reduce our costs of doing
business.
Think about all of the other processes that the computer has
enabled us to do for far less expense than what we could in the
past.
In this case, the computer is a tool that permits us to save
time and money.
So, my challenge to you is to begin examining the processes in
your own home business and look for ways in which you can save
yourself time and money. It is far better for you to contemplate
on this matter than it is for me to do so for you. Simply put,
you know your business better than anyone on the planet does.
Therefore, you are in a better position than anyone to find
those extra dollars that will decrease your costs and increase
your profits.
The extra pennies and dollars you could extract from your
business could spell the difference between success and failure
for your home business enterprise.
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at
a cost whereas the average person could afford to buy one.
The lesson we should take from this is that having the ability
to improve the process of getting the job quicker and cheaper,
without compromising the quality of the job being done, will
help catapult the person who simplified the process to the top
of his/her field.
Pennies saved in your home business can turn into dollars at the
end of the day, and dollars can quickly multiply into hundreds
or thousands of dollars over time.
Doubt me if you will, but let me ask you a question. Do you
think a saving of two fifths of a penny could make any real
difference in the profit margin of a home business? Of course
the right answer is "it depends on how many transactions are
done in a year, utilizing the savings of the two fifths of one
penny."
You only have to think back a couple of decades to really
appreciate this question. Do you remember the nut that lived and
died in a Las Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that he died of
starvation? If you guessed Howard Hughes (1905-76), pat yourself
on the back.
Now Howard did not make all of his money on his two fifths of
one penny. He did however make a ton of money from his two
fifths of one penny. It seems Howard owned a can manufacturing
company. And one day, Howard`s team figured out how they could
make one minor change in the design of their food can to reduce
the amount of tin necessary to make a single can.
As the story goes --- if my memory serves me correctly --- the
reduction in tin usage equaled a saving of two fifths of one
penny per can. Howard --- being the really smart businessman
that he was --- decided that he would not be so greedy as to
keep all of the savings for himself. What Mr. Hughes did do was
to keep half of the savings for himself, and give the other half
to his customers. The incredible thing about Mr. Hughes decision
is that by saving his customers an extra one fifths of one cent
per can, he managed to take more market share away from his
competition --- netting his company an additional and
substantial portion of the total market share in the canning
industry.
Let us return our thoughts to your home business. Have you ever
gotten the feeling of excitement --- when you read something or
thought of something --- that you could not wait to implement
this new idea? This could be one of those moments...
In every home business, there are certain processes that we do
over and again. Sometimes it may be possible to trim the time or
expense of a process which in turn will add pennies or dollars
to your bottom line. If it is a process that you do hundreds or
thousands of times per month, then your savings will multiply
into hundreds or thousands of dollars in monthly savings.
Imagine what running a home business was like BEFORE the
computer...
Before the personal computer, we had to hand type all letters
and invoices. Now, we can setup a letter or invoice that we send
out quite often, and we can save it in our word processor so
that when we need to use it again, we can print it quickly and
efficiently. There is no longer a need to type the document
again from scratch.
The computer has simplified our business communications and has
provided us the opportunity to reduce our costs of doing
business.
Think about all of the other processes that the computer has
enabled us to do for far less expense than what we could in the
past.
In this case, the computer is a tool that permits us to save
time and money.
So, my challenge to you is to begin examining the processes in
your own home business and look for ways in which you can save
yourself time and money. It is far better for you to contemplate
on this matter than it is for me to do so for you. Simply put,
you know your business better than anyone on the planet does.
Therefore, you are in a better position than anyone to find
those extra dollars that will decrease your costs and increase
your profits.
The extra pennies and dollars you could extract from your
business could spell the difference between success and failure
for your home business enterprise.
Wednesday, 24 November 2010
you need to have a multiple streams of income
Before you can have a successful home based business, you must
first possess 3 "intangibles." These are things that must come
from WITHIN you.
Intangible 1
First,you must have a strong WHY.
Why MUST you have a successful home business? What is driving
you? What is it that you CAN'T have in your life anymore and/or
what is it that you absolutely MUST HAVE now?
For me, I couldn't stand working 12+ hours a day anymore and
missing the experience of my children growing up. I also
absolutely HAD TO HAVE the freedom of being able to control my
life and finances through a little box (laptop computer) that I
could carry with me anywhere in the world and not be tied to
anyone's time pressures or demands but my own. That was my
carrot and my stick. I felt a great pain deep in my gut of
missing out on my children's lives and the incredible freedom
that succeeding in a home based business would provide for me. I
found my why. You MUST find yours.
You can make tremendous sucess with www.profitworld.myworldresults.com
Love you listen to this http://www.byoaudio.com/play/WMnRKzPx
Intangible 2
You must BELIEVE that it is possible.
If you don't believe that it's POSSIBLE for you to have a
successful home based business or make your living from home, you
won't. It's that simple.
For me, figuring out that it was possible was just a matter of
realizing that many other people were ALREADY making great money
working from home. If they could do it, I could too. It would
just be a matter of figuring out what those people were doing and
then adapting it to my situation.
There is no shortage of undeniable PROOF that people (millions of
them) are making money working from home. Just get online and do
some research and you'll find countless testimonials and stories
of REAL PEOPLE making real money on the Internet. Or head to your
local bookstore and you'll find the same documented evidence of
this fact. Truth is, it's getting easier and easier to make
money with your own home based business.
I've always said that "affiliate marketing" (a simple way to
make money from home) is the job of the future. In the old days,
you had to go to a potential employer, apply for the position and
hope for the best. Now you can simply go to any company you want,
fill out their affiliate application and start work immediately.
Affiliates are the new working class. In fact, making money with
affiliate programs or making your living on the Internet is WAY
MORE than possible. It is pretty much (or will be soon enough)
unavoidable now. Affiliate marketing is the "job" of the future
that's already here TODAY.
Intangible 3
You must be willing to MAKE THE LEAP.
Ready, FIRE, then aim... This is the operating philosophy you
MUST adopt to succeed with a home based business.
That's backwards for most people who like to aim before they
fire. The fact is that home based business success is a moving
target... The only thing constant about it is change. You need to
stop analyzing the game and simply jump into it. You can't learn
from the outside... You have to be *IN THE RING* to truly
understand and profit from it. In fact, this is a business where
you can truly be earning WHILE you're still learning...
The lesson here is that you will never really be READY to start a
home based business. You simply have to start one. It's like
having children... You're never really ready, but when it
happens you adapt and grow and therefore you succeed. This is
what I call: "Making the Leap"!
The good news is that the cost of failure with having your own
home based business is very small. In the "brick and mortar"
world you need to evaluate things very carefully before you
decide to open up a business. It's almost always necessary to
invest thousands of dollars to get an offline business off the
ground. However, on the Internet you can often start a successful
business for less than $100.
You can make tremendous sucess with www.profitworld.myworldresults.com
Love you listen to this http://www.byoaudio.com/play/WMnRKzPx
You simply need get IN THE GAME... Each moment that you stay
"out there," you're wasting valuable time that you could be
learning and skills necessary to build a successful home based
business. In fact, if you're not in the game yet, you're
ALREADY behind the times... Make the leap to starting and
building a successful home business TODAY!
first possess 3 "intangibles." These are things that must come
from WITHIN you.
Intangible 1
First,you must have a strong WHY.
Why MUST you have a successful home business? What is driving
you? What is it that you CAN'T have in your life anymore and/or
what is it that you absolutely MUST HAVE now?
For me, I couldn't stand working 12+ hours a day anymore and
missing the experience of my children growing up. I also
absolutely HAD TO HAVE the freedom of being able to control my
life and finances through a little box (laptop computer) that I
could carry with me anywhere in the world and not be tied to
anyone's time pressures or demands but my own. That was my
carrot and my stick. I felt a great pain deep in my gut of
missing out on my children's lives and the incredible freedom
that succeeding in a home based business would provide for me. I
found my why. You MUST find yours.
You can make tremendous sucess with www.profitworld.myworldresults.com
Love you listen to this http://www.byoaudio.com/play/WMnRKzPx
Intangible 2
You must BELIEVE that it is possible.
If you don't believe that it's POSSIBLE for you to have a
successful home based business or make your living from home, you
won't. It's that simple.
For me, figuring out that it was possible was just a matter of
realizing that many other people were ALREADY making great money
working from home. If they could do it, I could too. It would
just be a matter of figuring out what those people were doing and
then adapting it to my situation.
There is no shortage of undeniable PROOF that people (millions of
them) are making money working from home. Just get online and do
some research and you'll find countless testimonials and stories
of REAL PEOPLE making real money on the Internet. Or head to your
local bookstore and you'll find the same documented evidence of
this fact. Truth is, it's getting easier and easier to make
money with your own home based business.
I've always said that "affiliate marketing" (a simple way to
make money from home) is the job of the future. In the old days,
you had to go to a potential employer, apply for the position and
hope for the best. Now you can simply go to any company you want,
fill out their affiliate application and start work immediately.
Affiliates are the new working class. In fact, making money with
affiliate programs or making your living on the Internet is WAY
MORE than possible. It is pretty much (or will be soon enough)
unavoidable now. Affiliate marketing is the "job" of the future
that's already here TODAY.
Intangible 3
You must be willing to MAKE THE LEAP.
Ready, FIRE, then aim... This is the operating philosophy you
MUST adopt to succeed with a home based business.
That's backwards for most people who like to aim before they
fire. The fact is that home based business success is a moving
target... The only thing constant about it is change. You need to
stop analyzing the game and simply jump into it. You can't learn
from the outside... You have to be *IN THE RING* to truly
understand and profit from it. In fact, this is a business where
you can truly be earning WHILE you're still learning...
The lesson here is that you will never really be READY to start a
home based business. You simply have to start one. It's like
having children... You're never really ready, but when it
happens you adapt and grow and therefore you succeed. This is
what I call: "Making the Leap"!
The good news is that the cost of failure with having your own
home based business is very small. In the "brick and mortar"
world you need to evaluate things very carefully before you
decide to open up a business. It's almost always necessary to
invest thousands of dollars to get an offline business off the
ground. However, on the Internet you can often start a successful
business for less than $100.
You can make tremendous sucess with www.profitworld.myworldresults.com
Love you listen to this http://www.byoaudio.com/play/WMnRKzPx
You simply need get IN THE GAME... Each moment that you stay
"out there," you're wasting valuable time that you could be
learning and skills necessary to build a successful home based
business. In fact, if you're not in the game yet, you're
ALREADY behind the times... Make the leap to starting and
building a successful home business TODAY!
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